Digital Marketing Operations Specialist

About Basis Theory

Basis Theory provides unbounded encryption and tokenization infrastructure. That means the most flexible, performant and distributed approach to providing these services for the entire internet, working with developers and organizations anywhere in the world.

As a founding member of the Basis Theory marketing team, you will help us establish and build out its marketing ops and digital marketing foundation and team. You will be instrumental in setting up the company’s initial investments in marketing automation, digital advertising, search engine marketing, and marketing analytics.


In this role, you'll get to

  • Pick, design, manage and optimize marketing automation platforms to support: email marketing, digital advertising (including Adwords), search engine marketing (SEM), and content distribution (including SEO), and more.
  • Improve marketing and sales funnels, and optimize the sales pipeline.
  • Design landing pages to support customer segmentation efforts and search engine optimization.
  • Design data collection and reporting strategies to support marketing and sales efforts.
  • Identify key metrics and communicate your findings with stakeholders.
  • Create processes to support the entire marketing and sales organization, and help to train team members on those processes.
  • Manage the marketing tech stack and help to select new tools to create a world-class experience for Basis Theory customers.
  • Manage API integrations
  • Identify, design and track paid placements (adwords, etc.)


About you

  • 3+ years of experience in managing marketing operations systems, ideally in B2B SaaS.
  • You are obsessed with detail.
  • You aren’t afraid of a challenge. When you meet a problem you can’t solve, you learn how to solve it.
  • You are a natural tinkerer, with a love for experimental design and process creation.
  • You’re in love with data, and you understand how to communicate data-driven insights across a multi-disciplinary team.
  • You’re scientist and you’re driven by experimentation.
  • You are always learning, excited about new B2B marketing tools and integrating them into your processes.
  • Eager to grow and lead others.


Why You Might Be Excited About Us

  • We’re driven by hypotheses at every level of the company. You will have immediate and significant influence.
  • 100% remote-first, global team: we’re committed to talent, not location, and we believe in trust and autonomy
  • We are backed by some amazing people that want to help you grow.
  • It’s life-work balance, here: not the other way around
  • Stock options.


Why You Might Not Be Excited About Us

  • Intensity: We are a young company with < 25 people, so if you like more established companies with a plethora of resources, this role isn’t for you
  • Change: Change is good; in fact, if we are not changing, we are not growing fast enough
  • Ambiguity: You should be comfortable with a sprinkle of chaos. This is not the kind of job where you show up and are told exactly what to do every day


Benefits and Perks

  • competitive salary
  • stock options
  • unlimited PTO
  • low cost medical, dental, vision & life insurances
  • 401k with company match
  • company paid team offsites


Location

  • Remote - North or South America

Sound like a fit? Let's talk.

Send us an email at joinus@basistheory.com